Course Modules
Experience marketing transformation with ten pivotal modules, spread across ten weeks, available both in-person and online.
Guided by the expertise of Koby Amedume and Holly Small, the Destination X Marketing course is structured around ten fundamental modules designed to revolutionise your marketing strategy and assemble impactful, growth-centric campaigns for your enterprise. Within this compact ten-week span, beginning with market orientation, you'll acquire the most innovative and practical methods and skills for crafting triumphant marketing strategies.
Overview: Understand the basics of marketing planning and the key principles of marketing.
Focus: Delve into the ‘Why’ behind your business—what motivated you to start, what your goals are, and the essence of your products or services.
Overview: Explore how to articulate your value proposition and analyze your ideal customer.
Focus: Apply your 'Why' to create compelling value for your targeted customer segments and define your Ideal Customer Profile (ICP).
Overview: What is a brand and why is it crucial?
Focus: Identify and define your brand’s unique space in the market and learn how to embed this identity consistently across all business activities and customer interactions.
Overview: Learn to set realistic and ambitious marketing objectives.
Focus: Methods to align objectives with business goals, creating measurable targets to track progress.
Overview: Crafting impactful messages and content that effectively communicates your value.
Focus: Techniques for engaging your ICP with compelling narratives that drive conversions.
Overview: Identifying and utilizing the most effective marketing channels.
Focus: Strategy development for choosing channels that best reach your ICP and amplify your messaging.
Overview: Transition from planning to action with a comprehensive marketing roadmap.
Focus: Build both long-term and short-term plans to connect with your audience and achieve your objectives.
Overview: Establishing and enhancing your digital footprint and social media presence.
Focus: Step-by-step guidance on building engaging websites and impactful social media profiles.
Overview: Strategies to keep customers returning and increase loyalty.
Focus: Implement customer retention programs and loyalty rewards that foster long-term relationships.
Overview: Consolidation and presentation of individual marketing plans.
Focus: Each participant presents their comprehensive marketing strategy to the group, receiving feedback and insights.